Champ App for Champion Motors
From Car Data to Service Value
A native mobile app for Champion Motors, connecting drivers, vehicles and services through real-time car data, CRM integrations and personalized service journeys.
Overview
Champion Motors needed to strengthen customer relationships beyond the purchase moment. Champ was designed as a unified digital service hub connecting drivers, vehicles and services across the ownership lifecycle.
- Scope
- Mobile Native AppMVP + Version Additions
- Team
- 2-3 designers,1 Copywriter
- Timeline
- 2021-2023 (MVP: 18 Months)2026 (Ongoing v2)
A View of the App
The app supports onboarding, vehicle status, alerts, service channels and maintenance booking - adapted to different vehicle connectivity levels.
What made it complex?
Champ looked like one mobile app, but behind it was a layered service ecosystem: vehicle data, CRM records, order status, service-center operations, security constraints and an external connectivity vendor.
The UX challenge was to turn that complexity into clear, relevant actions for each driver.
My Role & Process
I led the UX process from research and discovery to product requirements, flows, wireframes and developer documentation, working across Champion, Firma, developers and the connectivity vendor.
- Research
- UX Flows & Wireframes
- Interaction Design
- Dev Handoff
- Product Requirements
The Core Challenge
One app had to create value across different drivers, vehicles, systems and service scenarios — while supporting Champion’s shift into a digital product.
Overcoming Negative Brand Associations
For many customers, Champion Motors appeared mainly at stressful moments: repairs, payments and car trouble.
Creating Value for Every Driver
Existing white-label apps served only connected vehicles. The new app had to create value for every driver - and for the business.
Driving Digital Transformation
Champion Motors needed to shift from phone-based service processes to an integrated digital product, aligning teams, systems and vendors.
Research & Discovery
I mapped Champion Motors’ service ecosystem, customer touchpoints and internal systems to define the app’s product direction.
- Stakeholder Interviews
- Service-call Listening
- Design Thinking
- Competitive Research
- User Interviews
- Cross-Organizational Discovery
This helped align teams, define the MVP and turn organizational knowledge into clear product opportunities.
Solution 01
One app,
three connectivity levels
A modular home experience adapts content and actions to each vehicle’s connectivity level - from full live data to location-only and CRM-based service access.
Solution 02
Turning maintenance into a proactive digital journey
Maintenance became a proactive journey: users could enter booking from vehicle status, reminders, warning-light guides or service areas, turning phone-based scheduling into a guided digital flow.
Booking maintenance appointment Flow
This flow turns maintenance booking from a phone-based service into a guided digital journey. It connects service centers to Champion’s systems, helps users book appointments more easily, and encourages timely maintenance through reminders and malfunction alerts.
Outcome
A unified digital hub for Champion Motors drivers.
Champ created one mobile experience for customers across connectivity levels, bringing service, vehicle data and maintenance journeys into an accessible digital platform.
Unified hub
One app for vehicles, services and customer touchpoints.
Useful for all drivers
Value across full-data, location-only and non-connected cars.
Service value
Maintenance and booking flows designed around business ROI.